{"product_id":"books-consumer-behaviour-by-michael-r-solomon","title":"Consumer Behaviour","description":"Offering an introduction to consumer behaviour, this book deals with how consumer behaviour research and concepts can inform and be applied to broader, strategic marketing issues. In a micro-to-macro 'wheel' structure, it covers the European values, popular culture, lifestyles and consumption, and their role and relationship in marketing strategy.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53673628369169,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780273687528.jpg?v=1781527222","url":"https:\/\/www.worldofbooks.com\/products\/books-consumer-behaviour-by-michael-r-solomon","provider":"World of Books ","version":"1.0","type":"link"}