{"product_id":"books-copycats-by-oded-shenkar","title":"Copycats","description":"In the business world, imitation gets a bad rap. We see imitating firms as 'me too' players, forced to copy because they have nothing original to offer. This book reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation. It shows how savvy imitators generate huge profits.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53508743528721,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781422126738.jpg?v=1778152840","url":"https:\/\/www.worldofbooks.com\/products\/books-copycats-by-oded-shenkar","provider":"World of Books ","version":"1.0","type":"link"}