{"product_id":"books-customer-relationship-management-by-simon-knox","title":"Customer Relationship Management","description":"Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53507402334481,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780750656771.jpg?v=1778126060","url":"https:\/\/www.worldofbooks.com\/products\/books-customer-relationship-management-by-simon-knox","provider":"World of Books ","version":"1.0","type":"link"}