{"product_id":"books-essentials-of-marketing-by-jim-blythe","title":"Essentials of Marketing","description":"Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.       Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.       The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual.        Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence.       Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53675115184401,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781292098449.jpg?v=1781538209","url":"https:\/\/www.worldofbooks.com\/products\/books-essentials-of-marketing-by-jim-blythe","provider":"World of Books ","version":"1.0","type":"link"}