{"product_id":"books-field-guide-how-to-be-a-fashion-designer-by-marcarena-san-martin","title":"Field Guide: How to be a Fashion Designer","description":"This book is the first basic guide for aspiring fashion designers. It fully explains the fundamental concepts surrounding the business of fashion design from both a creative and marketing perspective. Designed as a flow chart, the book walks the reader through the steps necessary when developing a collection and highlights the key points in the process, from the genesis of an idea through to the production of a final design. A complete reference, this book also includes a listing of the major fashion schools around the world, and illustrates the paths taken by some of the most distinguished designers that got them where they are today.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53508504584465,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781592534913.jpg?v=1778148354","url":"https:\/\/www.worldofbooks.com\/products\/books-field-guide-how-to-be-a-fashion-designer-by-marcarena-san-martin","provider":"World of Books ","version":"1.0","type":"link"}