{"product_id":"books-hot-button-marketing-by-barry-feig","title":"Hot Button Marketing","description":"Talks about 16 hot buttons that drive consumer behaviour. This work shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's, even if it's a so-called parity product.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53673810690321,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781593375164.jpg?v=1781528703","url":"https:\/\/www.worldofbooks.com\/products\/books-hot-button-marketing-by-barry-feig","provider":"World of Books ","version":"1.0","type":"link"}