{"product_id":"books-how-customers-think-by-gerald-zaltman","title":"How Customers Think","description":"Aims to provide practical synthesis of the cognitive sciences. Drawing on psychology, neuroscience, sociology, and linguistics, this title combines academic rigor with real-world results to provide research tools - metaphor elicitation, response latency, and implicit association techniques. It demonstrates how innovators can use these tools.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53507308650769,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781578518265.jpg?v=1778123654","url":"https:\/\/www.worldofbooks.com\/products\/books-how-customers-think-by-gerald-zaltman","provider":"World of Books ","version":"1.0","type":"link"}