{"product_id":"books-how-to-argue-with-a-cat-by-jay-heinrichs","title":"How to Argue with a Cat","description":"\u003cp\u003e\u003cb\u003eIf you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eJay Heinrichs, award-winning author of \u003ci\u003eThank You for Arguing\u003c\/i\u003e and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).\u003cbr\u003e\u003cbr\u003eYou'll learn to:\u003cbr\u003e\u003cbr\u003ePerfect your timing - learn exactly when to pounce\u003cbr\u003eGet your body language, tone and gesture just right\u003cbr\u003eThink about what your opponent wants - always offer a comfy lap\u003cbr\u003eLure them in by making them think they have the power\u003cbr\u003e\u003cbr\u003eThe result? A happy, hopefully scratch-free, resolution.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Jay Heinrichs knows a thing or two about arguing' \u003ci\u003eThe Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'A master rhetorician and persuasion guru' \u003ci\u003eSalon\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'You got a bunch of logical engineers to inject pathos\u003c\/b\u003e\u003cbr\u003e\u003cb\u003einto their arguments ... it works!'\u003ci\u003e NASA engineer\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53771649548561,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781846149573.jpg?v=1783969484","url":"https:\/\/www.worldofbooks.com\/products\/books-how-to-argue-with-a-cat-by-jay-heinrichs","provider":"World of Books ","version":"1.0","type":"link"}