{"product_id":"books-identifying-hidden-needs-by-k-goffin","title":"Identifying Hidden Needs","description":"Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53675157225745,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781349305315_ab4c804f-9d7b-4b93-89e5-7be573d62733.jpg?v=1781538509","url":"https:\/\/www.worldofbooks.com\/products\/books-identifying-hidden-needs-by-k-goffin","provider":"World of Books ","version":"1.0","type":"link"}