{"product_id":"books-inside-the-box-by-boyd-d","title":"Inside the Box","description":"\u003cb\u003eThe 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight (Daniel H. Pink, author of \u003ci\u003eDrive\u003c\/i\u003e).\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe traditional attitude toward creativity in the American business world is to think outside the box--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally. \u003ci\u003eInside the Box\u003c\/i\u003e demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking \u003ci\u003einside\u003c\/i\u003e the box, working in one's familiar world to create new ideas independent of specific problems. SIT's techniques and principles have instilled creative thinking into such companies as Procter \u0026amp; Gamble, Johnson \u0026amp; Johnson, and other industry leaders.\u003ci\u003e Inside the Box \u003c\/i\u003eshows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. \u003cp\u003e\u003c\/p\u003eDozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of \u003ci\u003eInside the Box. \u003c\/i\u003eWith inside the box thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It's a system that works  \u003cp\u003e\u003c\/p\u003eBoyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential (Dan Ariely, author of \u003ci\u003ePredictably Irrational\u003c\/i\u003e).","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53672721678609,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781451659290.jpg?v=1781521006","url":"https:\/\/www.worldofbooks.com\/products\/books-inside-the-box-by-boyd-d","provider":"World of Books ","version":"1.0","type":"link"}