{"product_id":"books-it-takes-a-tribe-by-will-dean","title":"It Takes a Tribe","description":"Tough Mudder is not a race. It's a challenge.  In It Takes a Tribe,  co-founder and CEO Will Dean explores the mental, physical and social  principles behind the experience and reveals how he built a global  tribe. Arguing for clear principles, bravery and persistence, Dean shows  a new generation of entrepreneurs why it's important to create a brand  that people identify with and love.  It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a business or find more followers.  'Gripping - reveals what it takes to stand by your values' ADAM GRANT, Wharton professor and bestselling author of Originals and co-author of Option B","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53672474902801,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780241292600.jpg?v=1781519859","url":"https:\/\/www.worldofbooks.com\/products\/books-it-takes-a-tribe-by-will-dean","provider":"World of Books ","version":"1.0","type":"link"}