{"product_id":"books-korean-masculinities-and-transcultural-consumption-yonsama-rain-oldboy-kpop-idols-by-sun-jung","title":"Korean Masculinities and Transcultural Consumption  Yonsama, Rain, Oldboy, KPop Idols","description":"This book investigates the transcultural consumption of hybrid South Korean masculinities in contemporary South Korean popular culture. It focuses on the Japanese middle-aged female fandom of an actor-Bae Yong-Joon (a.k.a. Yonsama)-the middle class Singaporean female fandom of a pop-star Rain, and the Western online cult fandom of a film, Oldboy.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53671090454801,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9789888028672.jpg?v=1781514685","url":"https:\/\/www.worldofbooks.com\/products\/books-korean-masculinities-and-transcultural-consumption-yonsama-rain-oldboy-kpop-idols-by-sun-jung","provider":"World of Books ","version":"1.0","type":"link"}