{"product_id":"books-marketing-concepts-and-strategies-by-sally-dibb","title":"Marketing Concepts and Strategies","description":"The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53673248981265,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781473778580.jpg?v=1781524346","url":"https:\/\/www.worldofbooks.com\/products\/books-marketing-concepts-and-strategies-by-sally-dibb","provider":"World of Books ","version":"1.0","type":"link"}