{"product_id":"books-media-essentials-by-richard-campbell","title":"Media Essentials","description":"\u003cp\u003eA concise and affordable resource for the mass communication course, \u003cem\u003eMedia Essentials\u003c\/em\u003e provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape--and how past innovation and change have informed our current media world. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eMedia Essentials\u003c\/em\u003e is available with LaunchPad, a robust online platform designed to help students fully engage with course content--and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with--and interested in--the information they need to succeed in class.\u003c\/p\u003e","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53772289671441,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781457693762.jpg?v=1783972821","url":"https:\/\/www.worldofbooks.com\/products\/books-media-essentials-by-richard-campbell","provider":"World of Books ","version":"1.0","type":"link"}