{"product_id":"books-persuading-people-by-robert-cockcroft","title":"Persuading People","description":"This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.  Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53509352849681,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781137003676.jpg?v=1778160033","url":"https:\/\/www.worldofbooks.com\/products\/books-persuading-people-by-robert-cockcroft","provider":"World of Books ","version":"1.0","type":"link"}