{"product_id":"books-product-strategy-for-high-technology-companies-by-michael-mcgrath","title":"Product Strategy for High Technology Companies","description":"One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53673056436497,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780071362467_b9eba6ba-5219-450c-945a-6c313c8a5781.jpg?v=1781522756","url":"https:\/\/www.worldofbooks.com\/products\/books-product-strategy-for-high-technology-companies-by-michael-mcgrath","provider":"World of Books ","version":"1.0","type":"link"}