{"product_id":"books-restaurant-success-by-the-numbers-second-edition-by-roger-fields","title":"Restaurant Success by the Numbers, Second Edition","description":"\u003cb\u003eThis one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats-money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant- concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, \u003ci\u003eRestaurant Success by the Numbers\u003c\/i\u003e remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53508729045265,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781607745587.jpg?v=1778152485","url":"https:\/\/www.worldofbooks.com\/products\/books-restaurant-success-by-the-numbers-second-edition-by-roger-fields","provider":"World of Books ","version":"1.0","type":"link"}