{"product_id":"books-rowntree-and-the-marketing-revolution-1862-1969-by-robert-fitzgerald","title":"Rowntree and the Marketing Revolution, 1862-1969","description":"This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53671510573329,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780521023788_8daa6b65-a8c2-4cc1-9bab-11df7a4ba319.jpg?v=1781516361","url":"https:\/\/www.worldofbooks.com\/products\/books-rowntree-and-the-marketing-revolution-1862-1969-by-robert-fitzgerald","provider":"World of Books ","version":"1.0","type":"link"}