{"product_id":"books-selling-the-invisible-by-harry-beckwith","title":"Selling the Invisible","description":"Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53506288255249,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780752821030.jpg?v=1778109094","url":"https:\/\/www.worldofbooks.com\/products\/books-selling-the-invisible-by-harry-beckwith","provider":"World of Books ","version":"1.0","type":"link"}