{"product_id":"books-services-marketing-by-k-hoffman","title":"Services Marketing","description":"Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53769096691985,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781285429786.jpg?v=1783949279","url":"https:\/\/www.worldofbooks.com\/products\/books-services-marketing-by-k-hoffman","provider":"World of Books ","version":"1.0","type":"link"}