{"product_id":"books-sports-sponsorship-by-john-a-fortunato","title":"Sports Sponsorship","description":"Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53509500961041,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780786474318.jpg?v=1778162471","url":"https:\/\/www.worldofbooks.com\/products\/books-sports-sponsorship-by-john-a-fortunato","provider":"World of Books ","version":"1.0","type":"link"}