{"product_id":"books-strategic-advertising-management-by-larry-percy","title":"Strategic Advertising Management","description":"With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53669056053521,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780198835615.jpg?v=1781505796","url":"https:\/\/www.worldofbooks.com\/products\/books-strategic-advertising-management-by-larry-percy","provider":"World of Books ","version":"1.0","type":"link"}