{"product_id":"books-strategic-brand-management-by-kevin-lane-keller","title":"Strategic Brand Management","description":"Incorporating developments from both academia and industry, this text explores brands, brand equity and strategic brand management, combining a theoretical foundation with numerous techniques and practical insights. It should be suitable for both graduates and upper-level undergraduates.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53672241824017,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780130411501.jpg?v=1781518855","url":"https:\/\/www.worldofbooks.com\/products\/books-strategic-brand-management-by-kevin-lane-keller","provider":"World of Books ","version":"1.0","type":"link"}