{"product_id":"books-strategic-marketing-management-by-rms-wilson","title":"Strategic Marketing Management","description":"This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53509881856273,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780750603294.jpg?v=1778169320","url":"https:\/\/www.worldofbooks.com\/products\/books-strategic-marketing-management-by-rms-wilson","provider":"World of Books ","version":"1.0","type":"link"}