{"product_id":"books-tested-advertising-methods-by-caples","title":"Tested Advertising Methods","description":"The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53670737379601,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780130957016.jpg?v=1781512448","url":"https:\/\/www.worldofbooks.com\/products\/books-tested-advertising-methods-by-caples","provider":"World of Books ","version":"1.0","type":"link"}