{"product_id":"books-the-entrepreneur-s-guide-to-customer-development-by-patrick-vlaskovits","title":"The Entrepreneur's Guide to Customer Development","description":"This is a must read for all startups and stakeholders. \u003cbr\u003e - \u003cb\u003eSteve Blank\u003c\/b\u003e, author of The 4 Steps to the Epiphany, creator of \u003cb\u003eCustomer Development\u003c\/b\u003e methodology \u003cbr\u003e The Entrepreneur's Guide is an easy read. It is written in a conversational tone, doesn't take itself too seriously, and avoids extraneous fluff. \u003cbr\u003e - \u003cb\u003eEric Ries\u003c\/b\u003e, Author \u0026amp; Creator of the \u003cb\u003eLean Startup\u003c\/b\u003e methodology \u003cbr\u003e Get the CustDev book to dive deep into customer interviews and understand how your product can be developed to meet your customers' needs. \u003cbr\u003e - \u003cb\u003eDan Martell\u003c\/b\u003e, Founder of Flowtown, angel investor \u003cbr\u003e \u003cb\u003eCustomer Development\u003c\/b\u003e is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' \u003cb\u003eLean Startup\u003c\/b\u003e methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for \u003cb\u003efinding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.\u003c\/b\u003e \u003cbr\u003e Deemed a \u003cb\u003emust-read by Steve Blank and Eric Ries\u003c\/b\u003e, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want;\u003cb\u003eget out of the building\u003c\/b\u003e; foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up. \u003cbr\u003e The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the \u003cb\u003eCustDev book,\u003c\/b\u003e serves as course text for classes at \u003cb\u003eStanford University, University of Chicago, Boston University, DePaul University, University of Minnesota and University of Norway.\u003c\/b\u003e \u003cbr\u003e Our UCL (University College London) students love The Entrepreneur's Guide to Customer Development. Thanks to Brant \u0026amp; Patrick for writing this helpful book.  \u003cbr\u003e - \u003cb\u003eDave Chapman\u003c\/b\u003e, Deputy Head of the Department of Management Science and Innovation at UCL (University College London) \u003cbr\u003e Love it  Required reading for all NYU entrepreneurs. \u003cbr\u003e - \u003cb\u003eFrank Rimalovski\u003c\/b\u003e, Managing Director of NYU Innovation Venture Fund \u003cbr\u003e This book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups. \u003cbr\u003e Existing companies will benefit to from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation. \u003cbr\u003e This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. Get up to speed on Customer Development now.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53509560336657,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780982743607.jpg?v=1778163295","url":"https:\/\/www.worldofbooks.com\/products\/books-the-entrepreneur-s-guide-to-customer-development-by-patrick-vlaskovits","provider":"World of Books ","version":"1.0","type":"link"}