{"product_id":"books-the-ride-of-a-lifetime-by-paul-teutul","title":"The Ride of a Lifetime","description":"Tough, smart business advice from the star of the hit TLC reality show \"American Chopper\"  Now in paperback,  The Ride of a Lifetime  elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty.  The Ride of a Lifetime  shows you how they do it. Offers an inside look at the business practices that built Orange County Choppers into a massively successful business  Reveals a different side to the OCC family patriarch  Full of practical, real world business principles that lead to unlimited success for any business The Ride of a Lifetime  is a smart, tough-as-nails guide to business success that every entrepreneur should read.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53505755611409,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780470449974.jpg?v=1778101580","url":"https:\/\/www.worldofbooks.com\/products\/books-the-ride-of-a-lifetime-by-paul-teutul","provider":"World of Books ","version":"1.0","type":"link"}