{"product_id":"books-the-soul-of-a-new-machine-by-tracy-kidder","title":"The Soul of a New Machine","description":"\u003cb\u003eTracy Kidder's riveting (\u003ci\u003eWashington Post\u003c\/i\u003e) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. \u003c\/b\u003e Computers have changed since 1981, when \u003ci\u003eThe Soul of a New Machine\u003c\/i\u003e first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations. \u003cbr\u003e\u003ci\u003eThe Soul of a New Machine\u003c\/i\u003e is an essential chapter in the history of the machine that revolutionized the world in the twentieth century. \u003cb\u003eFascinating.A surprisingly gripping account of people at work. --\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53480513798417,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780316491976.jpg?v=1777548519","url":"https:\/\/www.worldofbooks.com\/products\/books-the-soul-of-a-new-machine-by-tracy-kidder","provider":"World of Books ","version":"1.0","type":"link"}