{"product_id":"books-unleashing-the-ideavirus-by-seth-godin","title":"Unleashing the Ideavirus","description":"Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53670948831505,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780743220651.jpg?v=1781513866","url":"https:\/\/www.worldofbooks.com\/products\/books-unleashing-the-ideavirus-by-seth-godin","provider":"World of Books ","version":"1.0","type":"link"}