{"product_id":"books-win-at-all-costs-by-matt-hart","title":"Win at All Costs","description":"\u003cp\u003e\"After years of rumors and speculation, Matt Hart sets\u003cbr\u003e out to peel back the layers of secrecy that protected the most powerful coach\u003cbr\u003e in running. What he finds will leave you indignant--and wondering whether\u003cbr\u003e anything in the high-stakes world of Olympic sport has truly changed.\" --Alex\u003cbr\u003e Hutchinson, New York Times bestselling author of Endure\u003c\/p\u003e \u003cp\u003eGame of Shadows meets Shoe Dog in this\u003cbr\u003e explosive behind-the-scenes look that reveals for the first time the unsettling\u003cbr\u003e details of Nike's secret running program--the Nike Oregon Project.\u003c\/p\u003e \u003cp\u003eIn May 2017, journalist Matt Hart received a USB drive\u003cbr\u003e containing a single file--a 4.7-megabyte PDF named \"Tic Toc, Tic Toc. . .\".\u003cbr\u003e Opening the file, Hart realized he was in possession of a stolen report\u003cbr\u003e prepared a year earlier by the United States Anti-Doping Agency (USADA) for the\u003cbr\u003e Texas Medical Board as part of an investigation into legendary running coach\u003cbr\u003e Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and\u003cbr\u003e their Nike-sponsored runners, including some of the world's best athletes.\u003c\/p\u003e \u003cp\u003eThe information Hart received was part of an unfolding story\u003cbr\u003e of deception that began when Steve Magness, an assistant to Salazar, broke the\u003cbr\u003e omertà--the Mafia-like code of silence around performance-enhancing drugs and\u003cbr\u003e gray-area tactics among those involved--and alerted the USADA. He was soon\u003cbr\u003e followed by Olympians Adam and Kara Goucher, who risked their careers to become\u003cbr\u003e whistleblowers on their former Nike running family in Beaverton, Oregon. They\u003cbr\u003e revealed a cult-like environment where athletes were pushed beyond the bounds of\u003cbr\u003e human athletic ability at the expense of competing with integrity: where\u003cbr\u003e runners' declining mental and physical health was neglected while they were\u003cbr\u003e encouraged to misuse supplements and prescription medications with the help of\u003cbr\u003e complicit medical professionals.\u003c\/p\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cp\u003eCombining sports drama and business exposé, Win\u003cbr\u003e at All Costs tells the full story of Nike's secretive running program,\u003cbr\u003e uncovering a cutthroat corporate culture of systemic cheating, gender\u003cbr\u003e discrimination, drug misuse, and medical malpractice. Shocking in the extent of\u003cbr\u003e its revelations, Win at All Costs opens readers' eyes to the reality\u003cbr\u003e that rigged competition is widespread and entrenched--even at one of the most\u003cbr\u003e prestigious sports brands in the world. \u003c\/p\u003e","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":54419862257937,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780062917782.jpg?v=1787573519","url":"https:\/\/www.worldofbooks.com\/products\/books-win-at-all-costs-by-matt-hart","provider":"World of Books ","version":"1.0","type":"link"}