{"product_id":"books-winning-at-innovation-by-philip-kotler","title":"Winning At Innovation","description":"Innovation is a responsibility normally assigned to R\u0026amp;D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53672901083409,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781137479174_02eaacdb-cce0-41ef-a136-2c104f82cdf3.jpg?v=1781521980","url":"https:\/\/www.worldofbooks.com\/products\/books-winning-at-innovation-by-philip-kotler","provider":"World of Books ","version":"1.0","type":"link"}