{"product_id":"books-word-of-mouth-marketing-by-jerry-r-wilson","title":"Word-of-mouth Marketing","description":"Utilizing a systematic marketing programme which uses satisfied customers to sell products by word-of-mouth, this guide explains how to limit the damage of negative publicity, how to launch a new product or service, and how to mount a marketing blitz using only word-of-mouth.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53670939033873,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780471524953.jpg?v=1781513801","url":"https:\/\/www.worldofbooks.com\/products\/books-word-of-mouth-marketing-by-jerry-r-wilson","provider":"World of Books ","version":"1.0","type":"link"}