{"product_id":"books-write-to-sell-by-andy-maslen","title":"Write To Sell","description":"How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers  Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long  Had I read this book, it would have saved me years of trial and, for the most part, error.-- Drayton Bird, the godfather of direct marketing","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53772158796049,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780462099750.jpg?v=1783972213","url":"https:\/\/www.worldofbooks.com\/products\/books-write-to-sell-by-andy-maslen","provider":"World of Books ","version":"1.0","type":"link"}