{"product_id":"brand-currency-book-steve-susi-9781544514024","title":"Brand Currency","description":"Last year's speed is now quaint. Business today moves at a pace so unforgiving it's easy to find yourself holding your breath, wondering if your company will be the next to fold. \u003cp\u003e\u003c\/p\u003eAnd then there's Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the bookseller opened its doors 25 years ago. \u003cp\u003e\u003c\/p\u003eThe truth is, what drives Amazon's success isn't cutting-edge. It's ancient. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eBrand Currency\u003c\/i\u003e, former Amazon Advertising executive creative director \u003cb\u003eSteve Susi\u003c\/b\u003e takes you inside the corporate enigma to reveal the four currencies that dictate the customer's and Amazon's every move: money, information, loyalty, and time. Steve offers firsthand experience and case studies from across the brandscape to prove that prioritizing these currencies is exactly what your brand needs to break through, maximize its potential, and leave everyone asking, How do they do it?","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49544783986961,"sku":"GOR013687143","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50389617869073,"sku":"CIN1544514026VG","price":9.89,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1544514026.jpg?v=1751212697","url":"https:\/\/www.worldofbooks.com\/products\/brand-currency-book-steve-susi-9781544514024","provider":"World of Books ","version":"1.0","type":"link"}