{"product_id":"brand-gym-book-david-taylor-9780470847107","title":"The Brand Gym","description":"Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of \"workouts\" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49610525868305,"sku":"GOR004331794","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50469434687761,"sku":"GOR002054719","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470847107.jpg?v=1751423658","url":"https:\/\/www.worldofbooks.com\/products\/brand-gym-book-david-taylor-9780470847107","provider":"World of Books ","version":"1.0","type":"link"}