Brand Like a Rockstar by Steve Jones
Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
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Jones, Steve: - Steve Jones is professor of genetics and head of the prestigious Galton Laboratory, University College of London. Jones has previously written three trade books, with two published in the U.S.: DARWIN'S GHOST and THE LANGUAGE OF GENES. A geneticist whose specialty is snails (he did some of the most important early sex-differentiation work by studying their shells), Jones has regularly appeared as one of the top authors on THE TIMES's bestseller lists. His witty and often humorous writing compares with - and in some cases, surpasses - that of Richard Dawkins, Stephen Jay Gould, Edward O. Wilson, Jared Diamond, and Steven Pinker. His books have received outstanding reviews in the United States as well as Britain.
| SKU | Unavailable |
| ISBN 13 | 9781608321957 |
| ISBN 10 | 1608321959 |
| Title | Brand Like a Rockstar |
| Author | Steve Jones |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Greenleaf Book Group LLC |
| Year published | 2011-10-01 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |