{"product_id":"brand-new-brand-thinking-book-account-planning-group-9780749436780","title":"Brand New Brand Thinking","description":"The way that the advertising industry operates has changed greatly in recent  years. This volume seeks to pull together these new ideas - with suggestions on  what to do in practical terms - into one \"compilation\" volume. Each chapter has  been contributed by a different expert who has something to say on the  traditional themes of strategy, research, creativity and collaboration. In an  age of information overload, the aim of the work is to provide a short-cut to  the thinking and encourage the reader to rethink their basic assumptions on  branding and advertising. Topics covered include: learning to live without the  brand; letting brands speak for themselves; the company brand; brand  communication beyond customers; brand strategy versus brand tactics; time to let  go; brands on the brain; creative thinking with discipline; techniques for  creative brand thinking; adios to the plan; and lest we forget.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49532807119121,"sku":"GOR001588435","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749436786.jpg?v=1751200687","url":"https:\/\/www.worldofbooks.com\/products\/brand-new-brand-thinking-book-account-planning-group-9780749436780","provider":"World of Books ","version":"1.0","type":"link"}