Business Economics by Maria Moschandreas
Business Economics is concerned with the nature, scope and the functioning of business enterprises. The book synthesises traditional and modern economic concepts and tools of analysis to build a coherent analytical framework capable of dealing with questions of direct relevance to business. Business Economics uses real world examples and is enriched with case studies drawn from a variety of sources in the UK and other countries, from the small firm to the international corporation. A unique feature of this textbook is the inclusion of applications following each chapter. These case studies and the numerous questions and problems are designed to illustrate economic thinking, to assist business problem solving and to stimulate seminar discussions. This new edition adopts a more user-friendly approach, and has been thoroughly up-dated to incorporate important recent developments in business economics.
1Introduction and Book Outline 2. Industrial and Market Structure 3. The Nature of the Firm 4. The Internal Organization of Firms 5. Entrepreneurship and Profit 6. Production and Costs 7. Consumer Behaviour and the Market Demand 8. Business Strategy in Different Market Structures 9. Strategic Behaviour by Firms 10. Alternative Business Objectives 11. Corporate Governance 12. Multi-Market Firms 13. Pricing of Multi-Market Firms in Theory and Practice 14. Ownership and the Capital Structure of Firms 15. The Economics of Human Resource Management 16. Competition Policy, Privatisation and De-Regulation References Index
Maria Moschandreas studied economics in Athens and at the London School of Economics and spent four years in auditing and consultancy work before embarking upon an academic career. She has taught business economics to a variety of undergraduate and postgraduate courses, and wrote this text while a Principal Lecturer in Economics at the Middlesex University Business School.
| SKU | Unavailable |
| ISBN 13 | 9781861523990 |
| ISBN 10 | 1861523998 |
| Title | Business Economics |
| Author | Maria Moschandreas |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 1999-11-25 |
| Number of pages | 480 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |