{"product_id":"business-of-belief-book-tom-asacker-9781483922973","title":"The Business of Belief","description":"\u003cp\u003eThis is a short book. But I hope it takes you, like me, a long time to read it. \u003cem\u003eThe Business of Belief\u003c\/em\u003e earns the word 'profound'-every sentence should be savored. -\u003cstrong\u003eTom Peters\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIs this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea. -\u003cstrong\u003eSeth Godin\u003c\/strong\u003e, author of\u0026gt;\u003cem\u003eThe Icarus Deception\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThis instant classic provides the key to motivating yourself, your friends, your family, your coworkers and your customers. A must read. -\u003cstrong\u003eInc. Magazine\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this thought-provoking and entertaining book, Tom Asacker, author of\u0026gt;\u003cem\u003eSandbox Wisdom\u003c\/em\u003e and\u0026gt;\u003cem\u003eA Clear Eye for Branding, \u003c\/em\u003e pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.\u003c\/p\u003e\u003cp\u003eWhether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Business of Belief\u003c\/em\u003e is Tom Asacker's most compelling-and important-book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.\u003c\/p\u003e\u003cp\u003eThe next big idea in business is\u0026gt;\u003cstrong\u003eBELIEF\u003c\/strong\u003e.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49563140784401,"sku":"GOR006843372","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49654672916753,"sku":"GOR010622821","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49958570098961,"sku":"CIN1483922979G","price":3.98,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50445536362769,"sku":"CIN1483922979VG","price":4.58,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51029341896977,"sku":"NIN9781483922973","price":12.99,"currency_code":"USD","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51256955961617,"sku":"GOR012056633","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1483922979.jpg?v=1750923947","url":"https:\/\/www.worldofbooks.com\/products\/business-of-belief-book-tom-asacker-9781483922973","provider":"World of Books ","version":"1.0","type":"link"}