{"product_id":"business-plans-book-brian-finch-9780749428143","title":"Business Plans","description":"You probably have only a few minutes to make a good impression with your business plan. By the time the reader has finished the summary, you have won or lost. Therefore, knowing how to structure, write and present a persuasive plan is crucial to getting a new business off ground or raising finance to expand an existing business. This step-by-step guide offers 25 ways to make business plans more persuasive.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49559573430545,"sku":"GOR003101888","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749428147.jpg?v=1751137580","url":"https:\/\/www.worldofbooks.com\/products\/business-plans-book-brian-finch-9780749428143","provider":"World of Books ","version":"1.0","type":"link"}