{"product_id":"campaign-2010-book-nicholas-jones-9781849540308","title":"Campaign 2010","description":"In the run-up to the general election of May 2010 it was universally acknowledged that whatever the outcome, this vote would start a fresh chapter in British political history. But no one anticipated just how fresh that chapter would be - Twists and turns made it an election like no other.  David Cameron launched the Tories' poster campaign with an unblemished photograph of himself - and it became the most parodied image of the election. Nick Clegg went into the fi rst of the leaders' television debates derided as 'The Other One' - and emerged as a major player, with 'I agree with Nick' the campaign's unlikely catchphrase.  Mrs Gillian Duffy went out to buy a loaf of bread in Rochdale - and happened to encounter Gordon Brown, with disastrous consequences for the Labour cause. But none of the soap opera of the weeks leading up to 6 May could match the drama of the days following the election's inconclusive result: the positioning, the posturing, the negotiating and the bargaining which eventually saw David Cameron moving into 10 Downing Street in a coalition government with the Liberal Democrats. A fresh chapter in political history - and a fresh level of political theatre incisively described by Nicholas Jones.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49563778842897,"sku":"GOR002250359","price":11.69,"currency_code":"USD","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51845902303505,"sku":"GOR011297181","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1849540306.jpg?v=1751378887","url":"https:\/\/www.worldofbooks.com\/products\/campaign-2010-book-nicholas-jones-9781849540308","provider":"World of Books ","version":"1.0","type":"link"}