{"product_id":"can-marketing-save-the-planet-book-michelle-carvill-9781399411257","title":"Can Marketing Save the Planet?","description":"\u003cp\u003e\u003cb\u003eAn exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.\u003cbr\u003e\u003cbr\u003eFrom the authors of \u003ci\u003eSustainable Marketing\u003c\/i\u003e, awarded Highly Commended at the Business Book Awards 2022, \u003ci\u003eCan Marketing Save the Planet? \u003c\/i\u003eis the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49747485491473,"sku":"NGR9781399411257","price":33.49,"currency_code":"USD","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50943093113105,"sku":"GOR013575568","price":16.49,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52400501883153,"sku":"NLS9781399411257","price":35.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/139941125X.jpg?v=1751051199","url":"https:\/\/www.worldofbooks.com\/products\/can-marketing-save-the-planet-book-michelle-carvill-9781399411257","provider":"World of Books ","version":"1.0","type":"link"}