{"product_id":"charity-appeals-book-marion-allford-9780460861915","title":"Charity Appeals","description":"Provides a step-by-step blueprint to researching, planning, organizing and executing all appeals - small, large, national or local. Director of the #54 million Wishing Well appeal at Great Ormond Street Children's Hospital, Allford reveals the state-of-the-art skills behind successful fund-raising today. Her book - the first to concetrate solely on one-off appeals - is as much a practical guide to strategy and approach as it is a source of new ideas.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49533038919953,"sku":"GOR001188596","price":31.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49638411436305,"sku":"GOR001261770","price":11.69,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0460861913.jpg?v=1751072648","url":"https:\/\/www.worldofbooks.com\/products\/charity-appeals-book-marion-allford-9780460861915","provider":"World of Books ","version":"1.0","type":"link"}