{"product_id":"charlemos-un-poco-book-andrist-9780838447710","title":"Charlemos UN Poco","description":"\u003cp\u003e\u003ci\u003eCoffee Consumption and Industry Strategies in Brazil\u003c\/i\u003e, the latest release in the \u003ci\u003eConsumer Science and Strategic Marketing \u003c\/i\u003eseries, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world.\u003c\/p\u003e \u003cp\u003eAppropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49802172072209,"sku":"CIN0838447716G","price":48.03,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0838447716.jpg?v=1750882914","url":"https:\/\/www.worldofbooks.com\/products\/charlemos-un-poco-book-andrist-9780838447710","provider":"World of Books ","version":"1.0","type":"link"}