{"product_id":"charting-the-corporate-mind-book-charles-hampden-turner-9780631193050","title":"Charting the Corporate Mind","description":"This work argues that companies are now not in a race to produce, so much as a race to learn, and those who lead must learn most - and most quickly. The central pillar of this learning process is an organization's ability to resolve dilemmas that appear and reappear in constantly changing forms. The author asks: how reliable do you make your product before you undermine your own replacement market; do you standardize your product to provide it cheaply on a large scale or do you make it distinctive; do you compete on quality and demand a premium price or do you compete on low cost; how much value can you afford; is one feature best or a combination; should you try to attract the widest possible market by combining numerous features or target a more defined market sector? This book discusses the dilemmas facing business leaders. It shows what outstanding individuals in the private sector have achieved. The book presents a tried and tested learning system which different companies can adapt to fit their own circumstances. Successful users include Shell Oil, Apple Computer and Hanover Insurance. This book is designed as a challenge to accepted Western business assumptions and a major practical strategy statement for organizations determined to succeed.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49597672620305,"sku":"GOR002087751","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0631193057.jpg?v=1750699917","url":"https:\/\/www.worldofbooks.com\/products\/charting-the-corporate-mind-book-charles-hampden-turner-9780631193050","provider":"World of Books ","version":"1.0","type":"link"}