{"product_id":"checkmate-book-jerry-l-smith-9781480862678","title":"Checkmate","description":"\u003cp\u003eInsurance sales can be a rewarding and lucrative career, but you have to know how to cross sell.\u003c\/p\u003e \u003cp\u003eJerry L. Smith, who has been selling insurance since age nineteen, says that vital skill is what separates the top producers from the rest of the pack. Learning to sell multiple insurance products simultaneously can seem challenging, but if you use a strategy similar to playing a game of chess, you'll win every time.\u003c\/p\u003e \u003cp\u003eIn this guidebook to selling insurance, you'll learn how to: \u003c\/p\u003e \u003cp\u003eembrace Scenario selling;\u003c\/p\u003e \u003cp\u003ebegin and end sales presentations;\u003c\/p\u003e \u003cp\u003eovercome self-imposed limitations; and\u003c\/p\u003e \u003cp\u003eseparate the Sales Myths from the Sales Facts.\u003c\/p\u003e \u003cp\u003eJust like in chess, in sales, you have opening moves-and the first few moves you make with a prospect lay the foundation for the rest of your presentation, including the all-important close.\u003c\/p\u003e \u003cp\u003eWhether you're just starting out in insurance sales or are already a hardened veteran, you'll generate success for yourself, your company, and your customers by learning the strategies in Checkmate.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50384798515473,"sku":"CIN1480862673G","price":4.06,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51804272853265,"sku":"CIN1480862673VG","price":6.65,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52535379689745,"sku":"NLS9781480862678","price":17.19,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52750643855633,"sku":"NIN9781480862678","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1480862673.jpg?v=1751405750","url":"https:\/\/www.worldofbooks.com\/products\/checkmate-book-jerry-l-smith-9781480862678","provider":"World of Books ","version":"1.0","type":"link"}