{"product_id":"cim-handbook-of-export-marketing-book-chris-j-noonan-9780750643467","title":"The CIM Handbook of Export Marketing","description":"\"The CIM Handbook of Export Marketing\" is a substantial practical guide to the problems faced by those in the field of international marketing. Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas. In a concise, informative and practical style, this handbook urges export marketers to be pro-active seeking foreign markets for additional sales opportunities. The book will assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role. It will enable non-specialist senior executives to feel competent in discussions with colleagues and subordinates who have export responsibilities. The \"CIM Handbook of Export Marketing\" offers: logical and practical explanation of export market management stages; case studies; bullet point lists; and, checklists at chapter ends. Endorsed by the CIM Essential handbook for all involved in the field of international marketing, it is full of case studies, bullet point lists and checklists.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49586627477777,"sku":"GOR007159722","price":15.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750643463.jpg?v=1751106391","url":"https:\/\/www.worldofbooks.com\/products\/cim-handbook-of-export-marketing-book-chris-j-noonan-9780750643467","provider":"World of Books ","version":"1.0","type":"link"}