{"product_id":"cognitive-demo-book-jeff-mildon-9781968360108","title":"The Cognitive Demo","description":"\u003cp\u003e\u003cb\u003eMost software demos fail-not because the product is weak, but because the human brain is overwhelmed.\u003c\/b\u003e\u003cbr\u003eIn a world where buyers are distracted, stressed, and drowning in information, even the best technology gets ignored if the presentation doesn't align with how people actually think, learn, and decide.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Cognitive Demo\u003c\/b\u003e reveals the neuroscience behind unforgettable software presentations-and gives you a proven framework to transform your demos into clear, compelling, decision-driving experiences.\u003c\/p\u003e\u003cp\u003eDrawing on cognitive load theory, memory science, behavioral psychology, and decades of sales experience, Jeff Mildon shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eCapture attention in the first 30 seconds\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePrevent cognitive overload before it happens\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBuild memory-anchored demo flows that stick\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eUse emotional cues to accelerate understanding\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAlign your message with each buyer persona\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eStructure demos that buyers can retell internally\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eClose with clarity, confidence, and momentum\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're in SaaS sales, solutions engineering, leadership, or onboarding, this book will teach you how to deliver demos that aren't just watched-they're \u003cb\u003efelt\u003c\/b\u003e, \u003cb\u003eremembered\u003c\/b\u003e, and \u003cb\u003eretold\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eIf you want shorter sales cycles, stronger engagement, and buyers who finally \"get it,\" you need more than features and workflows.\u003cbr\u003eYou need \u003cb\u003eThe Cognitive Demo\u003c\/b\u003e.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":54651306705169,"sku":"NIN9781968360108","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781968360108.jpg?v=1789231710","url":"https:\/\/www.worldofbooks.com\/products\/cognitive-demo-book-jeff-mildon-9781968360108","provider":"World of Books ","version":"1.0","type":"link"}