{"product_id":"complexity-avalance-book-j-b-wood-9780984213009","title":"Complexity Avalance","description":"Most customers struggle to keep up, and usually settle for far less value than they could (and should) get from their purchases. A new business model for the tech industry is neededone that requires radically different thinking about the future of services, sales, R\u0026amp;D priorities, and how companies create shareholder value. This new way of doing business views the use of the product as the beginning of a journey with a customer, not the end. The growing consumption gap caused by the avalanche of complexity that these companies have unleashed on their customers is undermining feature-based differentiation as a competitive advantage. Results-based differentiationactually measured by customersmay be the next Big Thing in tech. Complexity Avalanche offers technology companies a roadmap for moving to this next level of services. This is not a book strictly for service executives, but for every executive whose company builds, sells, or supports technology.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49624204017937,"sku":"GOR009695499","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50467941286161,"sku":"CIN0984213007VG","price":4.5,"currency_code":"USD","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51412256817425,"sku":"GOR005531722","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51477545091345,"sku":"GOR010880242","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52701484548369,"sku":"CIN0984213007G","price":4.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0984213007.jpg?v=1786134916","url":"https:\/\/www.worldofbooks.com\/products\/complexity-avalance-book-j-b-wood-9780984213009","provider":"World of Books ","version":"1.0","type":"link"}