Consumer Behavior and Marketing Action
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Consumer Behavior and Marketing Action by Henry Assael
This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level.| SKU | Unavailable |
| ISBN 13 | 9780538844338 |
| ISBN 10 | 0538844337 |
| Title | Consumer Behavior and Marketing Action |
| Author | Henry Assael |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cengage Learning, Inc |
| Year published | 1994-12-07 |
| Number of pages | 512 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |